The last lecture by Randy pausch Movie Review Example | Topics and Well Written Essays - 500 words

The last lecture by Randy pausch - Movie Review Example First, he started by telling that he was to talk about other things but not cancer, his wife and so forth. These are the things he was known to talk about in his speeches. Therefore, by doing this, he shows his audience that he can venture into other issues of a common good. This way also, he changed his audiences’ attitude towards life by tracing his childhood dreams and encouraging young people to dream. He also narrated to his audience his experiences when enabling dreams of others by impacting knowledge and skills to them. Pausch uses jokes, audience engagement and life experience episodes, anecdotes and dramatic pauses to relate to his objectives of changing people’s attitudes and acknowledging his contribution to the world. To connect with his audience in hundreds, Pausch makes sure he engages his audience and clears tensions by resorting to; for instance series of push-ups on stage (Pausch 3 -5). Some of the techniques he uses like humor are natural to him, but some techniques like performing push-ups and constant microphone adjustment are intentional and meant to make the show lively. Yes, I was moved when he mentioned about his cancer issue and demonstrated his hope when he acquired a new home for his family to stay in, when he dies. With the freedom of speech, any person is justified to share his or her experiences provided doing this does not interfere with rights of others. There are no dangers as far as one is within the guidelines. Most portions of the program were on top of me especially the parts where he made compelling comparisons, humor and dramatic pauses. According to Pausch, a â€Å"head fake† is a method of teaching where learners is taught something by making them assume they are learning something else. For example, teaching students programming and making them assume they are making movies and games. The two â€Å"head fakes† that Pausch talks about in his lecture are indirect learning and

Enron Corporate Culture Essay Example for Free

Enron Corporate Culture Essay Bench was founded in the Philippines by Ben Chan in 1987 originally selling men’s t-shirt in small retail stores. The brand is registered under the trademark of Suyen Corporation. The brand also grew on providing ladies’ line, underwear, fragrances, house wares, snacks, and a wide array of other lifestyle products, Kyle Marco P. de Vera, Justin Andrew Lawrence L. Rigor and Jolo Marco R. Tayag are junior students from the Department of Marketing and Corporate Communications in San Beda College AY: 2012-2013. The researchers have equally contributed to the fulfillment of the research with the help and advice of Dr. Jennifer T. Ramos. with the distinction of being present in virtually every retail space in the Philippines, and with a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China. It has also been a pioneer to the use of celebrity endorsers, television, and giant billboards to push for a fashion brand that offers premium quality products at affordable prices in the market. By multiple product line and brand extensions, Bench was able to go through demographic divisions such as age, gender, socioeconomic status having â€Å"Bench is forever† as the company’s article of faith. Emerging as a global brand, Bench has 610 stores worldwide, 67 internationally 543 locally. (Adapted from Bench’s Website) Growing globally resulted to creating new product lines and extensions of the Brand; known for being an apparel brand, Bench as a product-oriented company have evolved into being a market oriented brand not only selling clothes but also extending to the market’s needs in terms of lifestyle such as food and personal care. One of Bench’s promising extensions is Bench Fix, aside from the Fix salon, hair wax is also one of the commonly sought product today in their offerings. Many companies or brand today have been adapting to the trends and needs of the society, by utilizing the brand that they have established in the market, they make their offerings relevant at the fast changing time. Product-line and brand extensions do not only create new markets but it is also one of the strategies in maximizing brand equity to survive in the competitive industry. The intention of the study is to know whether Bench is a strong Brand, by assessing its brand equity, brand positioning and competitiveness in the market and eventually make realizations for other pioneered and extending brand entities. The researchers got interested with this particular study because they want to discover whether a local brand of apparel like Bench, can be a strong brand and if it can be as appealing as those of the foreign brands that Filipinos patronize. Operational Framework Input Process Output Figure 1. 1 showed the three variables that have been assessed to know whether Bench is a strong brand, it can be measured through the independent variables, and these are the brand equity, the brand positioning and how Bench deals with the competition. The dependent variable is Bench being a strong brand because it has been the variable subject for result. The figure also displayed the process that the researchers have worked on. The research is a descriptive type of study. Survey was used to gather quantitative data which had been interpreted by its corresponding verbal interpretations. The person triangulation was intended to check and balance the consumers’ evaluation and be able to supplement qualitative data. Conceptual Framework This concept was adapted from , which suggested that a strong brand is manifested through the following indicators; Strong Brand Equity, Strong and Clear Brand Positioning, and Competitiveness. The main problem of the study is to know whether Bench is a strong brand. It specifically seeks to answer these following questions: 1. What is the assessment of the consumers to Bench’s brand equity? a. Brand Awareness b. Perceived Quality c. Brand Loyalty d. Brand Association 2. What is the consumers’ assessment on Bench’s brand positioning level? a. Attribute b. Benefits c. Beliefs and Values 3. How does Bench deal with the competition? a. The relative strengths and weaknesses of competition. b. The marketing strategies of their competition. Assumptions were used in this study. The researchers assumed that the product line and brand extensions of Bench are only categorized into accessories, apparel, personal care, footwear and food that the consumers have assessed in the questionnaire. They also assumed the determinants used in assessing the brand positioning. The researchers presumed that the close competitors of Bench are Folded Hung, Mint, Penshoppe, and People are People. The researchers assumed that Bench is not a strong brand. The study will benefit local competitive company brands to push for a more valuable product and service to create stronger brands enabling them to prepare for product and brand extensions so that they can survive long in the competitive market, not only that they will focus on their current products and services but they can also focus on the other needs and interests of the market. This study will also be able to provide companies and researchers a basis for assessing whether a brand is strong or not. The study will also benefit Bench, because the study will be able to provide an insight with regards to the brand’s current standing and be able to help them identify their existing constraints that inhibit their full brand development. To the researchers, the study will serve as ground for development, as future marketers. This research will be a good foundation for their career. In this study they will be able to assess, select, and apply carefully theories and concepts that they have learned and to the future researchers, the study will be a good source of information if ever it will relate to their topic well. The researchers are expecting that this will be available to the public since the current researchers also had a hard time finding local studies, this will be a good reference for them. Hopefully, the future researchers will be able to improve on this study and also be aspired to help other local researchers as well. It will also benefit the consumers, with the study conducted they will be able to learn and explore more of a brand’s offerings in the market. With more choices, variation in the brand, it will likely improve their buying behavior as to how they manage their lifestyle of selection and consumption. The scope of this study was limited on the assessment of the indicators of a strong brand, which was adopted from Armstrong and Kotler, namely; brand equity, brand positioning, and how a brand deals with competition in the market. The researchers were only focused on Bench as subject. With regards to the quantitative data, there is an ideal number of one hundred (100) respondents composed of buyers and nonusers of the brand to avoid conditional sampling; For the qualitative data, one (1) of Bench’s brand manager and one (1) brand manager of Bench’s competitor has been interviewed, particularly Folded Hung. Because the study is only good for duration of five (5) months, it has to meet with the researchers’ convenience. The researchers are bounded by time financial difficulty, respondents and lack of expertise. Review of Related Literature Building a Brand, a Strong One Brands play an important role in the purchasing decision of the product or service . Companies establish a brand primarily because they want to be considered a reference for customers when purchasing or availing products and services. Like what have said in their study, brands act as shorthand in the consumer’s minds so that they do not have to think much about their purchase decision. Being a reference provider, the brands are the interface between consumers and the company; on the other hand consumers are subject to commit to brands. Since brand is a cluster of functional and emotional values that promises a unique welcome experience (Chang Liu, 2009) and are fundamentally about relationships, these should form the main source of any company’s connection to the customers so that a brand may be able to avoid negative perception and aim for positive feedbacks. Brand’s influence is not imposed by the company or the business; rather their relevance depends on the needs and wants of the people because â€Å"the power of the brand lies in the minds of consumers† . â€Å"Brand name alone does not make a brand† one has to be strong enough to develop a market-leading brand capacity that is essential for long-term competitiveness. What is a strong brand anyway? In identifying a strong brand, we have to take in consideration some key indicators of such; high brand equity, brand positioning and competitiveness. The Brand’s Labor: Brand Equity Aaker defines brand equity as a set of assets and liabilities inked to a brand’s name and symbol that adds to or subtracts from the value perceived by a product or service to a firm and or the firm’s customer however Keller defines brand equity as the differential effect of the brand knowledge on consumer response to the marketing of the brand . Aaker’s definition on brand equity is centered on the consumer’s negative or positive perception attached to the brand while Keller described it as the difference between the business’ projection of the brand on the consumer’s interpretation and perception of the brand. Taking it from a study’s perspective, have suggested that brand equity is the outcome that accrues to a product with its brand name compared with those that would accrue if the same product did not have a brand name, simply put it is the outcome of the overall marketing effort of the brand. Since there is already an evaluation of the product and service, brand equity plays a role in how information is learned and then retrieved and used in making choice . That is why brand equity has emerged as a key strategic asset that needs to be monitored and nurtured for maximum long-term performance . Not only that it serves as an important signal to reduce perceived risk but it is also why considers brand equity as the value of a brand to the firm. According to brands with higher equity have an established strength in the market for they are able to generate higher immediate returns from their marketing mix efforts and higher loyalty brands generate greater stockpiling from promotions. Also have mentioned that buyers respond to branding by purchasing the same products or brands or by showing preference toward a particular brand, bringing firms higher in the market share, higher profits or share value. To sum it all up, brands which have higher equity can get the customer’s preference and tendencies and result in higher level of sale . The concept of brand equity has remained a complex phenomenon for many researchers because of the many associated concepts applicable under it. To understand it fully, the researchers would have to identify its key components. Aaker approaches brand equity as a set of fundamental dimensions grouped into a complex system comprising mainly: brand awareness, brand perceived quality, brand loyalty and brand association. The Impression, Brand Awareness For a brand to sustain a presence in the marketplace, people must be aware of it. As such, at its most basic level, knowledge encompasses brand awareness and the extent to which customers recall and recognize the brand. . To define brand awareness, it is the consumer’s ability to identify the brand and can be measured with the help of brand recall and brand recognition. Brand recall is the ability of consumers to retrieve the brand from memory, when the product category, the needs fulfilled by the category, or some other type of probe, is given as a cue. Brand recognition reflects the ability of consumers to confirm prior exposure to the brand . It is also the extent to which a person able to recognize a particular brand given a set of brands according to . According to the role of brand awareness in building brand equity depends on the strength of the brand’s presence in the consumers’ mind and with that brand awareness had become a vital factor to influence the buying decisions and purchase intentions . It also enhances the prospects of being considered in the future purchase situations. . But awareness alone is not enough according to for the initial work was found that awareness alone was not adequate to build brand understanding. It will also need help of the other brand equity’s dimensions. Perceived Quality: The Judgment To sustain one’s presence in the market, awareness had been the founding principle to perform such but is the image just right to deliver positive quality perception that may even push more knowledgeable consumers to buy or purchase products. Perceived Quality is defined as the customer’s judgment of performance of a performance excellence of a product or service relative to the expectations of quality (Balaji, 2011). In other words perceived brand quality represents consumers’ view of how well a brand meets their requirement and expectations . According to , he stated that â€Å"perceived quality also represent consumers’ judgments regarding a brand’s overall superiority†. To add on Huang’s study, said that consumers’ apparel purchase decisions may be more likely to be influenced by their perceptions of apparel attributes such as price, quality, and style than by their concerns about the ethnical conditions under which apparel is or was produced. Perceived quality is a consumer’s subjective judgment about products or services . It is personal and irrational, quality may only equate to a certain features and benefits that are unique or different from others and these qualities may not be of standard or preference of one prospect, meaning a brand may only be able to be successful if they impress the right people or the target market per se. Brand Association: The Synapse Associations represent what the brand stands for and imply a promise to customers from the organization members. This means that brand association is something that provides meaning to a brand . In other words, brand association are ideas or descriptions consumers can relate with the product or service offered by the brand. Other definition of brand association stated by and is that it is anything linked in the memory of the consumers to the brand and the thoughts that come up to mind after brand or offering is recalled. Brand associations help consumers retrieve and process information and evoke a positive effect and cognitive considerations of the benefits . By convenience, brand association can actually make the product information more accessible that it can influence faster purchase decisions of consumers. Brand Loyalty: The Corner Stone Another dimension of brand equity is brand loyalty. To define brand loyalty on understanding, it is â€Å"a deeply commitment to rebuy or repatronize a preferred product or service consistently in the future, causing repetitive same brand or same brand set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior†. In relation to the study, mentioned that loyalty is understood to be a long term attachment to a firm and it is considered to be intimately linked to consumer based brand equity. Now how can brand loyalty be of use, brand loyalty is of strategic importance for companies to obtain a sustainable competitive advantage because it is considered as one of the most important factors affecting consumer choice according to and. In identifying loyalty, satisfaction strength is a vital determinant because it plays a crucial role in the translation of stated satisfaction into customer loyalty and research of indicates that though satisfaction is link to some aspects of loyalty, its impact may depend on facets of the prior relational experience. In addition, the authors anticipate that satisfaction strength will influence both loyalty and the translation of satisfaction into loyalty, also suggested that the willingness of individual consumers, employees, friends the investor personal sacrifices in order to strengthen the relationship may help. One of brand loyalty’s substance is, Brand self-connection wherein according to is the idea that attachment involves a bond with the brand included as part of the self; it suggests that a critical aspect of attachment involves the cognitive and emotional connection between the brand and the self. That’s why trust in a brand is important and is a key factor in the development of brand loyalty according to because it can result to customer retention. In metaphor, brand loyalty is the cornerstone of brand equity and brand itself. Brand Positioning According to marketers need to position their brands clearly to target costumer’s minds at the lowest level; they can position the brand on product attributes. However attributes are the least desirable level for brand positioning. A brand can be better positioned by associating its name with a desirable benefit. The strongest brands go beyond attribute or benefit positioning. They are positioned on a strong beliefs and values. They explained the concept of brand positioning in terms of its three levels. The brand must be aligned to its goals and prospect consumers in order to be positioned well in the market. Like what have mentioned in their study, consistency in value delivered helps brand providers understand the value targets and helps customers understand the brand positioning. In the study of , they stated that it is important for businesses to create attraction in their brand to be better positioned than their competitors. In return, when a brand has a relative advantage in consumers’ mind, its market share should increase or at least not decrease . The study of mentioned that positioning is a very left brained phenomenon, where brands are narrowly defined by either personality or benefits. When one defines brands so rigidly, the advertising gets predictable, and there’s no margin for creativity or expansion. Fluid nature and flexibility is one of the ways for brands to survive. Brand belief works by tracking a particular brand also by trying to see it in the context of other brands of the same category, the comparison creates a distinct positioning. Advantages to Competition

Dishonesty in The Great Gatsby Essay -- The Great Gatsby Essays

Lies are a treacherous thing, yet everyone tells a few lies during their lifetime. Deceit surrounds us all the time; even when one reads classic literature. For example, F. Scott Fitzgerald makes dishonesty a major theme in his novel The Great Gatsby. The falsehoods told by the characters in this novel leads to inevitable tragedy when the truth is revealed. Jay Gatsby, one of the main characters in the novel, fails to realize that when one tells a lie, it comes back to bite you. For example, he initially tells his neighbor, and potential friend Nick, that he had inherited his redundant sums of money from his family. One night, the night Gatsby reunites with Daisy, he and Nick are admiring his substantial house. During the conversation, Gatsby slips out, â€Å"It took me just three years to earn the money that bought it† (Fitzgerald 90). By this, one can see Gatsby lie about how he acquired the wealth he has. When Nick questions his inheritance of the money, Gatsby automatically stutters with another lie- that he lost his family fortune in the panic of the war and had to earn all the money again by himself. Gatsby may have not realized he let this lie slide out from under him due to the rush of emotions connected with the reunion of his long lost love. Nevertheless, he did lie to Nick about his past, along with many other people , including Daisy. When he and his love first meet, he lies to her and comes off as a rich, stable man, she would be lucky to fall in love with. This is not the case, however. He is not as innocent as to have just inherit the wealth he gloats. Fitzgerald states, â€Å"He might have despised himself, for he had certainly taken her under false pretenses. I don’t mean that he had traded his phantom millions,... ...of events, leading to many deaths. On the other hand, because Gatsby was lying and deceiving people to try to reach a goal, should his actions be considered ambitious? Since Tom and Daisy were not truly in love, and simply did not want to hurt the other, should their actions be considered thoughtful? Maybe there is a good intention behind the lies, but never a good outcome. Works Cited Fitzgerald, F. Scott. The Great Gatsby. 1925. New York: Charles Scribner’s Sons, 2004. Print. Hermanson, Casie E. "An overview of The Great Gatsby." Literature Resource Center. Detroit: Gale, 2011. Literature Resource Center. Web. 24 Feb. 2011. Sutton, Brian. "Fitzgerald's The Great Gatsby." Explicator 59.1 (Fall 2000): 37-39. Rpt. in Twentieth-Century Literary Criticism. Ed. Linda Pavlovski. Vol. 157. Detroit: Gale, 2005. Literature Resource Center. Web. 24 Feb. 2011.

School: Law and Renewable Energy Technologies

SUGGESTED ARGUMENTATIVE ESSAY THESIS STATEMENTS POWER AND THE INDIVIDUAL/SOCIETY 1- Same sex marriages should be legalized. 2- Same sex marriages should not be legalized. 3- The production and sale of cigarettes should be illegal. 4- The production and sale of cigarettes should not be illegal. 5- Military service should be compulsory. 6- Military service should not be compulsory. POWER AND NATIONS 1- Religion is the main cause of wars. 2- Religion does not cause wars. 3- Turkey should ban trade with China. 4- Turkey should not ban trade with China. – The most powerful nation on Earth is __________. POWER AND LAW ENFORCEMENT 1- Gambling should be legalized. 2- Gambling should not be legalized. 3- Juvenile offenders should be tried and punished as adults. 4- Juvenile offenders should not be tried and punished as adults. 5- Law enforcement cameras are an invasion of privacy. 6- Law enforcement cameras are not an invasion of privacy. 7- Convicted sex offenders should be exposed. 8 - Convicted sex offenders should not be exposed. 9- Sex offenders should be castrated. 10- Sex offenders should not be castrated. 1- Intellectual property should be protected under the law. 12- Intellectual property should not be protected under the law. 13- Current intellectual property rights laws negatively impact the development of new technologies. POWER AND THE MEDIA 1- The Turkish media is biased. 2- The Turkish media is not biased. 3- File sharing programs should be banned. 4- File sharing programs should not be banned. 5- Social networking sites are a threat to personal privacy. 6- Social networking sites are not a threat to personal privacy. 7- The government should censor Internet content that is deemed inappropriate. – The government should not censor Internet content. 9- Advertisements are informative. 10- Advertisements are manipulative. 11- Censorship is a threat to democracy. 12- Censorship is a must. POWER AND THE ENVIRONMENT 1- Recycling should be mandatory. 2- Recycling should not be mandatory. 3- Governments should mandate the shift to biofuels. 4- Governments should not mandate the shift to biofuels. 5- Pesticides should be used in agriculture. 6- Pesticides should not be used in agriculture. 7- Governments should support sustainable agriculture. – Governments should not support sustainable agriculture. 9- Renewable energy technologies (wind energy, hydroelectricity, biomass, and solar power) should be stimulated by governments. 10- Renewable energy technologies (wind energy, hydroelectricity, biomass, and solar power) should not be stimulated by governments. POWER AND EDUCATION 1- Creationism/ evolution should be taught in schools. 2- Creationism/evolution should not be taught in schools. 3- Religious education should be mandatory. 4- Religious education should be optional. 5- Foreign language instruction should begin in kindergarten. – Foreign language instruction should not begin in kindergarten. 7- Sex education sh ould be included in the secondary education curriculum. 8- Sex education should not be included in the secondary education curriculum. 9- Homeschooling is a better option to public schools. 10- Public schools are a better option to homeschooling. 11- School uniforms should be mandatory. 12- School uniforms should not be mandatory. The following topics are banned!!! nuclear power plants globalization global warming animal testing death penalty euthanasia internet addiction genetically modified organisms [pic]

Mariono Blanch Autobiography

Hi, I’m Mariono im 15 years old and during my 15 years of existence I’ve learned many things I’ve also experienced many things, but I also have surrounded my beliefs around things I was taught. The one major thing that I go by which I call a belief is expressing your feelings and not holding them in ask for help if you need it. I say this because I had to learn the hard way and hurting others while learning. My mom is a single parent she is also flight attendant so she travels a lot and I didn’t really have a male figure in my life because my father left when I was younger so I had a lot of anger in me and I never really said anything. I wouldn’t say that I had an attitude but it was like I was mad at the world I felt like I was being punished for nothing so as I got older people would bring up my situation more and more. They would ask me questions like are you okay? Are you happy? Should we talk about it? Then I would be dishonest because I was so determined that I was going to keep a motto me, myself and I. I also would get jealous sometimes when I saw happy families together because that feeling turned me kind of bitter. As my teen years started to come the more accomplishments I achieved the more angry I got because I wanted that father and son bond time. It started to affect me a lot I started to think different in school, lashing out at people for nothing so of course people started to notice the difference in me. Then people started offering me help and some I didn’t even know so then I stopped talking a lot and one day me and my mom had a disagreement about a box of cereal and then my body just let go and I snapped. It was like I couldn’t control myself I was letting so much out over something so small and once I cooled down I sat down and thought about it and I thought to myself I can’t live like this. So I ask my mom for some changes so now I live with a full figure family a little bother a little sister and I have a dad to talk to and now I can release myself. Sometimes I will think about my past and the choices I made and how I grew up and when I do I just simply talk to someone without being afraid of being judged. I try to spread and help people with my belief as much as I can and I just want to close out by saying your body is like a temple it’s a certain amount of everything it can take before a reaction come out so you should try to take care of it as much as possible don’t leave stress in anger and you ask for help then release it.

Adjective Preposition Combinations

Adjective Preposition Combinations Of Use the following adjectives followed by of. Each group of adjectives has the same or related meanings. Use the verb to be with these expressions. Nice/kind/good/generous of someone (to do something): It was very nice of him to buy me a present.Mean of someone (to do something): It was very mean of Susan to say that to Tom.Stupid/silly of someone (to do something): Im afraid it was stupid of me to come.Intelligent/clever/sensible of someone (to do something): That was quite sensible of Tom.Polite of someone (to do something): It was very polite of Peter to invite my sister to the party.Impolite/rude of someone (to do something): I cant believe how rude it was of Jack to shout at his daughter in front of all those people.Unreasonable of someone (to do something): Dont be so hard on yourself! Its unreasonable of you to expect to understand everything immediately.Proud of something or someone: Im very proud of my daughters wonderful progress in school.Ashamed of someone or something: Shes ashamed of her bad grades.Jealous/envious of someone or something: Shes really envious of her sisters wealth. Aware/conscious of something: Teens are often overly conscious of skin blemishes.Capable/incapable of something: Peter is quite capable of conducting the meeting on his own.Fond of someone or something: She is so fond of her niece.Short of something: Im afraid Im short of cash tonight.Tired of something: Im tired of your complaining! On Use the following adjective followed by on. Use the verb to be with these expressions. To be keen on something: She is very keen on horses. To Use the following adjectives followed by to. Each group of adjectives has the same or related meanings. Use the verb to be with these expressions. Married/engaged to someone: Jack is engaged to Jill.Nice/kind/good/generous to someone: She was very generous to me when I was staying with her.Mean/impolite/rude/unpleasant/unfriendly/cruel to someone: How can you be so unfriendly to your neighbors?similar to something: His painting is similar to Van Gough. With Use the following adjectives followed by with. Each group of adjectives has the same or related meanings. Use the verb to be with these expressions. Angry/annoyed/furious with someone for something: Im furious with my brother for having lied to me!Delighted/pleased/satisfied with something: He is quite satisfied with his results.Disappointed with something: Shes really disappointed with her new car.Bored/fed up with something: Lets go. Im fed up with this party.Crowded with (people, tourists, etc.): Disneyland is crowded with tourists in July. Test Your Understanding Now that you have studied these adjective preposition formulas try the follow-up quiz to test your understanding.

Walt Disney The Man With The M essays

Walt Disney The Man With The M essays When people think of animated cartoons, one name immediately comes to mind "Walt Disney." He is the most popular and known animator in the world. He wasn't successful at the beginning of his career but he was a taskmaker and entrepreneur. Walt's hard work and entrepreneurship made the world's best popular cartoon character "Mickey Mouse." As an animator and an owner of Disney Corporation, he made a lot of influences in past and present days. Hereby the importance of his life and influences will be discussed, in a age order. First of all, Walter Elias Disney was born in Chicago, Illinois, on December 5th, 1901, the fourth kid of five children of Elias and Flora Disney. The family often moved from place to place because of Walt's father Elias. He tried his hand successively as a farmer, a businessman, an orange grower, a carpenter. But he expected all members of his family, no matter how young, to spend most of their waking hours working for him without any compensation. During Walt's childhood and adolescence, Elias operated a farm in Marceline, Missouri. It was there that Walt spent his early years and developed his interest in drawing. In 1910 the family moved again, this time to Kansas City. There he enrolled in art classes at the Kansas City Art Institute. In 1917 the family moved again, this time back to Chicago. In Chicago, Walt joined Red Cross unit and spent nine months as a ambulance driver in France at the end of World War I. After Walt Disney returned from France in 1919, he decided to make art his career. He soon joined the staff of the Kansas City Film Advertising Company, which was producing a simple type of animation. He and a colleague, Ubbe Iwerks, learned enough about animation to try doing some of their own. They formed a company called Laugh-O-Gram Films. The company made fun of local problem and scandals in cartoon form. They sold well enough to give Walt and Iwerks the courage to go into business for them...