Marketing and Twitter Essay

1. Is Twitter just a bright idea or a real business opportunity? To what extent does Twitter’s situation reflect the past record of its founders? I think Twitter is a bright idea but also a real business opportunity that its founder has been waiting since 1997. Evan William has developed so many different ideas and created some companies which he sold. There are so many similar social networking companies. Although the idea of Twitter is not fully original or new, but it’s a most successful one. The founder takes a unique opportunity while others don’t and he takes risks that others think is impossible. He had the vision and creativity of a true entrepreneur. 2. A). what is Twitter’s Advantages and challenges given it chosen technology configuration? Twitter is an easy-to-use broadcasting system that allows users instant to transmit short message in real time. It just need carry standard cellular phone to tapping out a message. It’s an open source platform while you can restrict the subscription lists to selected subscribers, or leave it open, which allows anyone to sign up to read your Tweets. B). what are the benefits and challenges for corporations looking to use Twitter internally and externally For internally, the employee can encouraged to participated in a group effort to post topic and join in the conversation with the followers, and the corporation is able to get instant feedback from the followers by using informal Twitter polls. For externally, Corporations are using Twitter for a web site targeting a very niche market, this is pretty impressive. There are few ways Twitter has positively impacted on corporation’s brand image. First, use Twitter can raise the visibility in the marketplace. Second, Twitter have enabled corporation to connect with their customers in a way that makes them feel like they are a part of what corporation doing. Third, many people responded that they actively seek out product on social media. Moreover, Twitter can be a promotional evangelist for the corporation. 3. What has been Twitter’s marketing approach to date, and is it sustainable? By the looks of the information from the case that looks like Twitter has reached its limits with the current marketing approach they used up to date. In order to avoid being pushed out of the market, Twitter should build relationships with potential rivals, but not trying to break them. The biggest marketing problem which Twitter faces is adapting their vision and strategy to the potential market. This can only be done if they adapt a stable structure and operating process as much as changing their values according to their users and market needs. 4. Can Twitter ever earn profits? If so, what are the best ways it can monetize? Twitter can ever earn profits if they manage their market growth and service delivering correctly. For outsider, Twitter should consider selling a part of company to a more stable company that could assist them in staying ahead of their future rivals. Selling some rights can assisted them generating income and help them adjust their marketing strategy. For themselves, Twitter can sell advertising space and adding more attractive services to keep the user excited. Also, Twitter should pay attention to some service their competitor focus but they missed.